When Toyota introduced the Prius, America couldn't get enough of them. So we've made more for you, and now Prius is being offered at an even better value, with savings up to $2,000 . IntelliChoice agrees, ranking Prius the Best Overall Value of the Year [3] with an EPA-estimated combined city/highway 55 miles per gallon and an Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) rating. Well equipped with standard features like Push Button Start, cruise control, keyless entry, power door locks and windows, and a liquid crystal multi-information display, the 2007 Toyota Prius offers great value for a great price. Buy a Prius now, and you may be eligible for Federal tax benefits.

Hybrid Synergy Drive®   Gasoline Engine       Type Aluminum double overhead cam (DOHC) 16-valve VVT-i 4-cylinder     Displacement 1.5 liters (1497 cc) 1.5 liters (1497 cc)     Bore x stroke 75.0 mm x 84.7 mm 75.0 mm x 84.7 mm     Compression ratio 13.0:1 13.0:1     Valvetrain 4-valve per cylinder with Variable Valve Timing with intelligence (VVT-i)     Induction system Multi-point EFI with Electronic Throttle Control System with intelligence (ETCS-i)     Ignition system Electronic, with Toyota Direct Ignition (TDI)     Power output 76 hp @ 5000 rpm (57 kW @ 5000 rpm)     Torque 82 lb.-ft. @ 4200 rpm (111 N m @ 4200 rpm)     Emission rating Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) [1] Electric Motor       Motor type Permanent magnet AC synchronous motor     Power output 67 hp @ 1200-1540 rpm (50 kW @ 1200-1540 rpm)     Torque 295 lb.-ft. @ 0-1200 rpm (400 Nm @ 0-1200 rpm)     Voltage 500V maximum 500V maximum Traction Battery       Type Sealed Nickel-Metal Hydride (Ni-MH) [2] Sealed Nickel-Metal Hydride (Ni-MH) [2]     Power output 28 hp (21 kW) 28 hp (21 kW)     Voltage 201.6V 201.6V Hybrid System Net Power 110 hp (82 kW) 110 hp (82 kW) Mechanical/Performance   Transmission Electronically controlled continuously variable transmission (ECVT) Suspension       Front Independent MacPherson strut with stabilizer bar Independent MacPherson strut with tuned stabilizer bar     Rear Torsion beam with stabilizer bar Torsion beam with tuned shock absorbers, springs and stabilizer bar Steering Rack-and-pinion with electric power-assist Rack-and-pinion with electric power-assist Turning circle (ft.) 34.1 34.1 Brakes Power-assisted ventilated front disc/rear drum with Anti-lock Brake System (ABS) and integrated regenerative braking

2010 Prius
Interior (RHD)Toyota debuted the 2010 Prius at the 2009 North American International Auto Show, and sales began in Japan on May 18, 2009.[34] Its new body design is more aerodynamic with the coefficient of drag reduced to 0.25 Cd. An underbody rear fin helps stabilize the vehicle at higher speeds. The EPA estimated combined fuel economy cycle has improved to 50 mpg-US, up by 4 mpg-US over the previous generation.] This figure surpasses the 1st-generation automatic Honda Insight's EPA estimated fuel economy making the new Prius the most fuel efficient mass produced gasoline powered automatic vehicle sold in the United States.

The 1.8-liter gasoline/petrol engine (previously 1.5-liters) generates 98 hp and with the added power of the electric motor total horsepower is 134 hp (previously 110 hp). The larger engine's displacement allows for increased torque reducing engine speeds (RPM) which in turn increases fuel economy at highway speeds. With an electric water pump, the Prius engine is the first production engine that requires no accessory belts which also further improves fuel economy. Also, the battery pack is smaller and more efficient, as are the electric motors and other components of the hybrid powertrain. Toyota estimates the new inverter, motor and transaxle are 20 percent lighter. Disc brakes replace the previous rear drum brakes.

For the Prius, Toyota used a new range of plant-derived ecological bioplastics made from the cellulose in wood or grass instead of petroleum. The two principal crops are kenaf (a member of the hibiscus family and related to cotton and okra) and ramie, commonly known as China grass and one of the strongest natural fibres, similar to flax in absorbency and density. Toyota says this is a particularly timely breakthrough for plant-based eco-plastics because 2009 is the United Nations’ International Year of Natural Fibres, which covers kenaf and ramie.

Toyota filed over one thousand patents during the development of the latest Prius. Toyota's global goal is to sell about 400,000 units annually by 2010. In May 2009 production was increased to 50,000 units per month or 600,000 annual units to help meet higher than projected demand.

In the US the Prius will have a starting base price (MSRP) of US$21,000 excluding the destination fee of $750. This base model or Prius I will be available in October. The Prius II which stickers for $22,000 excluding destination comes standard with 15-inch alloy wheels, Vehicle Stability Control and interior amenities including cruise control, 6-speaker audio, Toyota's keyless entry/ignition Smart Key System and a unique Touch Tracer Display designed to help keep the driver's eyes stay maintained on the road ahead when using steering wheel mounted climate and audio controls.